Polar Refrigeration

Three weeks in a cold barn shooting fridges

It was way more fun than it sounds!

50+ Instructional product videos to showcase Polar Refrigerations whole range. They wanted it on a white cove to not distract from the product to demonstrate its size, look and features.

We pumped two 5K tungsten light into the background, and used a 12×12 silk with a 4K HMI to light the product and subject. There was an additional 1K or 2.5K light for the floor and a space light as well.

We’d typically have five units delivered on a set per day. Each had to be removed from their pallets, unpacked and cleaned before getting on set. Thankfully I had a dedicated team of merchandisers and runners making sure everything ran smoothly.